LAZINESS, PEER PRESSURE …
In Fiji nowadays most youths are more interested in their bowl of 'grog' then providing for their family (and this is honestly happening in my community). The rate of unemployment today is way higher than 5 years ago. Being a banker or admin personnel (no offense) is a much more admired profession then getting your hands dirty (and this is what agriculture is known to be about i.e. farming). But we are ignorant to the fact that the land is our livelihood (we cannot live without it - can we??). Elders, parents, community leaders, etc. should be the first to go back to the land - NOW!
POLITICAL
If the government themselves advocate or become more vocal on 'agriculture' then their people will follow. It is how we advertise 'agriculture' that matters. Like you mention Ritz agriculture is more than just farming. Be more vocal on the other interesting aspects of agriculture and how not only can it bring riches to their lives, it can safe our environment as well.
There are so many reasons why ‘agriculture’ is unappealing to many people esp. youths nowadays.
So we should really concentrate on the question ‘how can we make ‘agriculture’ appealing to our modern day youths?
Agriculture is COOL! – You have to believe it yourself so others can too